Shorts by Viber are stories told through text messages, revealed one line at a time.

With an estimated 1 billion users worldwide Viber wanted to expand its presence on the US market and differentiate from the competition. The challenge for Shorts by Viber was they had to connect with the next wave of media consumers whose media consumption is provided predominantly by traditional sources.

Shorts by Viber readers are open to new experiences, alternative media sources, and experiments in narrative form.